Herbal cytokinin distribution expands in Europe and Asia.
By agreement with Senetek plc, The Body Shop will launch its Kinetin line of exclusively formulated skin care products in retail stores, kiosks, catalogs and websites throughout Europe and Asia.
Frank Massino, Chairman and Chief Executive Officer of Senetek, expects that The Body Shop’s global roll-out will "substantially increase unit sales of Kinetin" and "spread the word to consumers in markets where Kinetin is not presently represented."
Kinetin, Senetek’s patented, naturally-occurring plant cytokinin, developed at the University of Aarhus in Denmark and tested at the Department of Dermatology, University of California at Irvine, showed good-to-excellent results in treating signs of photodamage and in promoting the appearance of healthy skin.
Caroline Hadfield, Director of Global Product at The Body Shop, discussing the decision to offer the range globally observed that products incorporating Kinetin in the US had been "very popular with customers."
In clinical trials, Kinetin has shown improvement in the reduction of mottled hyperpigmentation and tactile skin roughness and was found to increase moisture retention by helping to restore the skin’s natural moisture barrier, all without the skin irritation often associated with retinol, alpha- and beta-hydroxy acids and other active ingredients used in anti-aging skin care products.
Keywords : The Body Shop UK Senetek Kinetin Skin care Photodamage Hyperpigmentation Moisture retention
